Flora Ottimer opened her children’s boutique on Las Olas Boulevard in Fort Lauderdale, Florida, in 1945. For the next 75 years, Flora Ottimer Children’s Boutique became a beloved South Florida destination, serving generations of local families and visitors before ultimately closing its brick-and-mortar location.

Today, Flora Ottimer continues that legacy as an online children’s boutique, offering a thoughtfully curated collection of baby and children’s clothing, gifts, and accessories to families throughout the United States. From classic styles and special-occasion pieces to everyday favorites, we continue the tradition of personal service and carefully selected children’s clothing that has defined Flora Ottimer for generations.

While our reach extends nationwide, our roots remain firmly planted in Fort Lauderdale. We continue to serve our South Florida clientele through a concierge-style shopping experience that includes personalized service, styling and gift assistance, complimentary local delivery, and luxury shop-in-shop events hosted in partnership with other local businesses.

Whether you're shopping with us from Fort Lauderdale or from across the country, our goal remains the same: to offer beautiful children’s clothing and gifts with the personal attention and thoughtful service of a neighborhood boutique.